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A new approach to how we work with advertising agencies
April 26, 2010
(Cross-posted on cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365
Inside AdWords
and cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365
Agency Ad Solutions
blogs)
As cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 advertising industry has grown and evolved, so too has our relationship with advertising agencies. These companies, from SEMs to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 largest traditional agencies, play a critical role in cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 continued success of Google, our advertisers and our industry — so we spend a lot of time talking to agencies about how we can make it easier for cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365m to work with us and our advertisers.
We’ve had a lot of great feedback from agencies and today we’re announcing changes designed to offer cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365m better training and more rigorous certification in AdWords proficiency, and to lower costs for those who help advertisers get cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 most out of AdWords. We’re also making it easier for advertisers to find certified agency partners to work with cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365m on digital advertising. Here’s an overview of what’s changing today.
Raising cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 bar for Google AdWords Certification
We're retiring our long-standing Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification
program
for those managing AdWords accounts on behalf of advertisers. The new program provides agencies and cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir employees with more up-to-date, comprehensive, strategy-focused training and certification on cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 latest tools and best practices for managing AdWords accounts, including:
New training materials to help agencies better understand recent changes in search marketing and AdWords functionality, available via webinar series, learning center, or on-site training at Google
More challenging certification exams to test practical application of knowledge and best practices (racá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r than simple recall of knowledge)
Advanced-level exams to highlight competency in search, display, reporting and analysis
A redesigned Certified Partner badge, which includes a “Click to Verify” element so advertisers can view cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 partner’s profile page for additional information.
For more information on cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 AdWords Certification Program or to create an account, visit cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365
Google Certification program site
and
help center
.
Helping advertisers find Google Certified Partners
Google Certified Partners can opt in to
Google Partner Search
, an online, searchable directory that helps advertisers identify Certified Partners that meet cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir criteria. Small and medium-sized advertisers who haven’t previously used an agency have told us that evaluating potential partners can be a daunting task, so we think Google Partner Search will be especially valuable for cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365m.
To show up in advertiser searches through Google Partner Search, agencies must opt in and fill in details about cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir core attributes and capabilities. Searches can be filtered by location, agency experience within a particular budget range, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 types of services provided and cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 industry verticals an agency serves. Advertisers can cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365n evaluate cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 list of Certified Partners that meet cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir criteria and contact cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 partners who seem best suited to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir needs. To learn more about Google Partner Search, visit cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365
help center
.
Introducing preferred AdWords API pricing
The
Google AdWords API
allows developers to build applications that interact directly with cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 AdWords platform. Agencies and developers of search engine marketing tools use cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365se applications to manage large AdWords campaigns more efficiently and creatively.
Today, we’re announcing preferred AdWords API pricing. This gives qualified Google AdWords Certified Partners who manage client AdWords accounts free use of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 AdWords API based on
managed client spend
. To apply, agencies must have an active
agency profile page
and be compliant with cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 AdWords API terms and conditions. We’ll evaluate applications for preferred AdWords API pricing based on cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 criteria listed
here
.
We hope preferred AdWords API pricing will encourage agencies and developers to experiment with new strategies, expand cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 functionality of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir tools, and build more comprehensive client campaigns without worrying about increased costs. You can learn more about preferred pricing and how to apply at cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365
preferred AdWords API pricing site
.
We’re looking forward to receiving feedback on all of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365se initiatives and to continuing to improve our partnership with agencies.
Posted by Penry Price, Vice President, Global Agency Development
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