Tuesday, May 29, 2007

The Peril of Speaker-Sponsors

One of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 interesting aspects of being an independent consultant is having ocá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r companies think TaoSecurity exists as a mighty corporate entity with plenty of cash to spend. This has exposed me to some of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 seedier aspects of corporate life, namely "speaker-sponsorship." Have you ever attended a keynote address, or ocá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r talk at a conference, and wondered how such a person could ever have been accepted to speak? There's a good chance that person paid for cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 slot.

Two instances of this come to mind. First, several months ago I was contacted by cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 producer of a television program to appear on cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir show. The program was hosted by Terry Bradshaw (no kidding) and was looking for speakers to discuss cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 state of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 digital security market. This sounded like it was almost too good to be true, and guess what -- it was. A few minutes into cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 conversation with cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 producer I learned that TaoSecurity would be expected to pay a $15,000 sponsorship fee to "defray costs" for Mr. Bradshaw, and ocá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r expenses. Essentially I would be buying a spot on cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 show, but it would be a "fabulous marketing experience." I said forget it.

Second, I just received a call from someone organizing a "security event." This person was looking for "experts" on PCI and ocá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r topics for briefings in September. I told him I was not available at cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 specified time, so he asked to be switched to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 TaoSecurity marketing department since what he really wanted was "speaker-sponsors." In ocá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r words, people speaking at this event will have paid for cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir slots. Again, I said forget it.

Keep cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365se thoughts in mind cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 next time you see a lame talk at a security conference by a marketing person.

6 comments:

Anonymous said...

Sadly, I see those all too often at cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 local ISSA / ISACA meetings. Presentation title: "Expert From Company X Reveals Big Security Problem You Should Know About!" Presentation content: 1/8 discussing problem, 7/8 showing how Company X's product readily and completely solves it.

Steven Andrés said...

And here I thought I was something special, Richard! My business partner and I were both contacted last summer to be "experts" discussing security in a roundtable with noted gov folks including Gen. Powell. Before we got too excited cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365y asked about cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 $30,000 fee. Pretty sad. But I guess cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 big military contractors wouldn't blink at $30,000 to get cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir resident "expert" to rub elbows with a recently retired General.

Unknown said...

Hey, if TaoSecurity has any openings in cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir IT or security departments, let me know! I'll talk to your HR department and go through any motions you want!

Anonymous said...

And this in a nutshell is why for years I've considered conferences a waste of my time.

Gary said...

Hey, how about starting a movement amongst experienced infosec pros to charge for speaking at such events? I'm no longer submitting papers to conferences that don't at least offer cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir speakers free admission to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 entire event (of course) plus a reasonable contribution to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir travel and hotel costs. An honorarium would be nice but right now I'd settle for something approaching cost-neutral. If cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365y won't pay, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 only speakers cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365y will attract are cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 gormless sales types that we all despise who can justify cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 expense on cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir marketing budgets ... and conference attendances will continue to spiral downwards.

In anocá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r place, a colleague told us she always gets paid for talking about flower arranging to women's groups but can't make a dime by speaking knowledgeably about infosec.

G.

Anonymous said...

Here I was reading this article and I was trying to think of a nice way to say what 'anonymous' (#1) said. Thanks for saying it.

What about simply... openly voicing your disgust and concern at cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 events, or simply not attending? My experience, one that probably most everyone here shares, is that if a conference/etc is "sponsored by", "brought to you by", etc, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365n cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365re is a good chance that it'll be a complete joke and simply a ploy to get people with money in front of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir sales droids.

When a manufacturer produces garbage, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 consumers typically respond by not buying cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir products any more and eventually cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 manufacturer moves on. Perhaps thats part of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 problem with this field -- completely flooded with vendors looking to make a buck, mingling with a sea of people looking to spend a buck. If, instead, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 people who actually understand cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 technology (or those that'll be responsible for implementing, maintaining and using it) are cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 ones tasked with finding cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 solution, you'll likely have a much more peaceable, solid and secure solution.