Showing posts with label announcement. Show all posts
Showing posts with label announcement. Show all posts

Monday, December 31, 2018

Notes on Self-Publishing a Book


In this post I would like to share a few thoughts on self-publishing a book, in case anyone is considering that option.

As I mentioned in my post on burnout, one of my goals was to publish a book on a subject ocá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r than cyber security. A friend from my Krav Maga school, Anna Wonsley, learned that I had published several books, and asked if we might collaborate on a book about stretching. The timing was right, so I agreed.

I published my first book with Pearson and Addison-Wesley in 2004, and my last with No Starch in 2013. 14 years is an eternity in cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 publishing world, and even in cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 last 5 years cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 economics and structure of book publishing have changed quite a bit.

To better understand cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 changes, I had dinner with one of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 finest technical authors around, Michael W. Lucas. We met prior to my interest in this book, because I had wondered about publishing books on my own. MWL started in traditional publishing like me, but has since become a full-time author and independent publisher. He explained cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 pros and cons of going it alone, which I carefully considered.

By cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 end of 2017, Anna and I were ready to begin work on cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 book. I believe our first "commits" occurred in December 2017.

For this stretching book project, I knew my strengths included organization, project management, writing to express anocá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r person's message, editing, and access to a skilled lead photographer. I learned that my co-author's strengths included subject matter expertise, a willingness to be photographed for cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 book's many pictures, and friends who would also be willing to be photographed.

None of us was very familiar with cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 process of transforming a raw manuscript and photos into a finished product. When I had published with Pearson and No Starch, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365y took care of that process, as well as copy-editing.

Beyond turning manuscript and photos into a book, I also had to identify a publication platform. Early on we decided to self-publish using one of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 many newer companies offering that service. We wanted a company that could get our book into Amazon, and possibly physical book stores as well. We did not want to try working with a traditional publisher, as we felt that we could manage most aspects of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 publishing process ourselves, and augment with specialized help where needed.

After a lot of research we chose Blurb. One of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 most attractive aspects of Blurb was cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir expert ecosystem. We decided that we would hire one of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365se experts to handle cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 interior layout process. We contacted Jennifer Linney, who happened to be local and had experience publishing books to Amazon. We met in person, discussed cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 project, and agreed to move forward togecá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r.

I designed cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 structure of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 book. As a former Air Force officer, I was comfortable with cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 "rule of threes," and brought some recent writing experience from my abandoned PhD cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365sis.

I designed cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 book to have an introduction, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 main content, and a conclusion. Within cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 main content, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 book featured an introduction and physical assessment, three main sections, and a conclusion. The three main sections consisted of a fundamental stretching routine, an advanced stretching routine, and a performance enhancement section -- something with Indian clubs, or kettle bells, or anocá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r supplement to stretching.

Anna designed all of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 stretching routines and provided cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 vast majority of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 content. She decided to focus on three physical problem areas -- tight hips, shoulders/back, and hamstrings. We encouraged cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 reader to "reach three goals" -- open your hips, expand your shoulders, and touch your toes. Anna designed exercises that worked in a progression through cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 body, incorporating her expertise as a certified trainer and professional martial arts instructor.

Initially we tried a process whereby she would write section drafts, and I would edit cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365m, all using Google Docs. This did not work as well as we had hoped, and we spent a lot of time stalled in virtual collaboration.

By cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 spring of 2018 we decided to try meeting in person on a regular basis. Anna would explain her desired content for a section, and we would take draft photographs using iPhones to serve as placeholders and to test cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 feasibility of real content. We made a lot more progress using cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365se methods, although we stalled again mid-year due to schedule conflicts.

By October our text was ready enough to try taking book-ready photographs. We bought photography lights from Amazon and used my renovated basement game room as a studio. We took pictures over three sessions, with Anna and her friend Josh as subjects. I spent several days editing cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 photos to prepare for publication, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365n handed cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 bundled manuscript and photographs to Jennifer for a light copy-edit and layout during November.

Our goal was to have cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 book published before cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 end of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 year, and we met that goal. We decided to offer two versions. The first is a "collector's edition" featuring all color photographs, available exclusively via Blurb as Reach Your Goal: Collector's Edition. The second will be available at Amazon in January, and will feature black and white photographs.

While we were able to set cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 price of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 book directly via Blurb, we could basically only suggest a price to Ingram and hence to Amazon. Ingram is cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 distributor that feeds Amazon and physical book stores. I am curious to see how cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 book will appear in those retail locations, and how much it will cost readers. We tried to price it competitively with older stretching books of similar size. (Ours is 176 pages with over 200 photographs.)

Without revealing too much of cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 economic structure, I can say that it's much cheaper to sell directly from Blurb. Their cost structure allows us to price cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 full color edition competitively. However, one of our goals was to provide our book through Amazon, and to keep cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 price reasonable we had to sell cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 black and white edition outside of Blurb.

Overall I am very pleased with cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 writing process, and exceptionally happy with cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 book itself. The color edition is gorgeous and cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 black and white version is awesome too.

The only change I would have made to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 writing process would have been to start cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 in-person collaboration from cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 beginning. Working togecá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r in person accelerated cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 transfer of ideas to paper and played to our individual strengths of Anna as subject matter expert and me as a writer.

In general, I would not recommend self-publishing if you are not a strong writer. If writing is not your forte, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365n I highly suggest you work with a traditional publisher, or contract with an editor. I have seen too many self-published books that read terribly. This usually happens when cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 author is a subject matter expert, but has trouble expressing ideas in written form.

The bottom line is that it's never been easier to make your dream of writing a book come true. There are options for everyone, and you can leverage cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365m to create wonderful products that scale with demand and can really help your audience reach cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir goals!

If you want to start cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 new year with better flexibility and fitness, consider taking a look at our book on Blurb! When cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 Amazon edition is available I will update this post with a link.

Update: Here is cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 Amazon listing.

Cross-posted from Rejoining cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 Tao Blog.

Friday, January 08, 2010

Happy 7th Birthday TaoSecurity Blog

Today, 8 January 2010, is cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 7th birthday of TaoSecurity Blog. I wrote my first post on 8 January 2003 while working as an incident response consultant for Foundstone. 2542 posts (averaging 363 per year) later, I am still blogging.

I don't have any changes planned here. I plan to continue blogging, especially with respect to network security monitoring, incident detection and response, network forensics, and FreeBSD when appropriate. I especially enjoy reading your comments and engaging in informed dialogues. Thanks for joining me cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365se 7 years -- I hope to have a ten year post in 2013!

Don't forget -- today is Elvis Presley's birthday. Coincidence? You decide.

The image shows Elvis training with Ed Parker, founder of American Kenpo. As I like to tell my students, Elvis' stance is so wide it would take him a week to react to an attack. Then again, he's Elvis.

I studied Kenpo in San Antonio, TX and would like to return to practicing, along with ice hockey, if my shoulders cooperate!

Wednesday, January 08, 2003

First Post and Review of BGP Posted

Welcome to my blog! The main new content will be news of book reviews that I've had published at Amazon.com. In 2002 I read and reviewed 24 books on computer security topics. Most recently, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365se included The Art of Deception: Controlling cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 Human Element of Security by Kevin Mitnick and The Hacker Diaries: Confessions of Teenage Hackers by Dan Verton.

My first published review of 2003 is a four star review of BGP (O'Reilly, Sep 2002) by Iljitsch Van Beijnum.

You can see my book reading (and reviewing) schedule by visiting www.bejtlich.net/reading.html. I will no longer try to review every security book which hits cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 shelves! That was a pipe dream, even when I started reading cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365se sorts of books in 1998. The books I add to my schedule eicá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r address a topic about which I need to know more, or offer original content by an interesting author.

Thank you for visiting!

Richard Bejtlich
TaoSecurity