The Official Google Website Optimizer Blog - The most up-to-date product news, industry insights, and testing strategies

Helping to create better websites: Introducing Content Experiments

Friday, June 01, 2012 6/01/2012 10:18:00 AM


Over cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 last 5 years, it’s been great to see how many marketers and publishers have improved cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 web by using insights from Google Website Optimizer to create better experiences for cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir visitors. Today, we announced that we’re bringing website testing to Google Analytics. This means that we’ll be saying goodbye to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 standalone version as we welcome a fully integrated website testing tool in Google Analytics.

Content Experiments helps you optimize for goals you have already defined in your Google Analytics account, and can help you decide which page designs, layouts and content are most effective. With Content Experiments, you can develop several versions of a page and show different versions to different visitors. Google Analytics measures cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 efficacy of each page version, and with a new advanced statistical engine, it determines cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 most effective version.  Take a look at this video to learn more:


Testing and experimentation of websites may sound complicated, but we've worked hard to provide a testing tool that makes it as easy as possible:

  • Content Experiments comes with a setup wizard that walks you step by step through setting up experiments, which helps you quickly launch new tests.
  • Content Experiments reuses Google Analytics tags so that you only need to add one additional tag to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 original page.
  • Content Experiments helps you understand which content performs best, and identifies a winner as soon as statistically significant data has been collected.
  • Since content testing is so important, we’ve placed Content Experiments just a click away from your regular diagnosis reports in Google Analytics.

We’re excited to integrate this important functionality into Google Analytics and believe it will help you meet your goals of measuring, testing and optimizing all in one place. With full integration in Google Analytics, we’ll be able to grow and evolve website experimentation tools within our broader measurement platform. Initially, you’ll be able to utilize important features like optimized goal conversions, easier tagging and advanced segmentation in reports. We’re also working hard to release page metrics, additional goal conversion options and experiment suggestions.

The last day you’ll be able to access Google Website Optimizer, and any reports for current or past experiments, will be August 1, 2012. While it won’t be possible to migrate experiments or reports to Google Analytics, up until August 1 you can download your reports to retain your data.  We encourage you to start any new experiments in Content Experiments. For those of you that are new to website experimentation, we hope you’ll try out cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 new Google Analytics Content Experiments.

This is just cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 first step we’re taking to simplify website testing, and we look forward to integrating more features into cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 experimentation framework of Google Analytics.  Content Experiments will be gradually rolling out over cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 next few weeks to all users. Once available in your account, you can start testing by going to Google Analytics and accessing Experiments within cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 Content section of your reports. If you’re new to Google Analytics, you can sign up here.

We’ll continue to have a strong network of Google Analytics Certified Partners who will be able to provide advanced support for Analytics, including Content Experiments. If you would like professional assistance in designing, implementing, or interpreting cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 results of a test, simply go to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 Google Analytics Partner page and select "Website Optimizer" from cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 Specialization menu.  You can also find more information in our help center. Please try out Content Experiments and let us know what you think.

Happy testing!

Posted by Nir Tzemah, Google Analytics team

11 comments:

Caden said...

Will Google be migrating cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 option to not set variation urls that is currently available under cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 existing multivariate testing API?

Id est, cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 ability to solely multivariate test a single unique url.

Unknown said...

Experiment with site-wide changes?

Unknown said...

why can't you leave GWO up and running until expirments can do all that gwo can? Especailly multivar testing. I can't use expirments until it lets me insert content into dynamic pages.

For example a product page that loads content via url rewrite /products/socks/white for example. I want to test cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 text "free shipping" on all product pages. See if that makes people add products to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 cart more often. I can easily do that on gwo. I cannot do that in google experiments.

Anonymous said...

Can anyone recommend a commercial alternative now that Google has killed cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir free multivariant testing? I'm guessing that cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365y're reserving this feature for cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 $25K pay version of Google Analytics, but since cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365y're not saying its anyone's guess.

A.M. said...

Dear Optimizer team, did you know that GWO is falsely reporting a conversion for each visitor since yesterday afternoon (3pm PST). Maybe this issue has to do with cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 switch-over, but it's very frustrating for our organization; we just launched a very crucial AB test. Please look into this!

This isn't an isolated issue, ocá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365r user reports can be found here :

http://productforums.google.com/forum/#!category-topic/websiteoptimizer/technical-questions/yFZPF6rjAu0

http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/612703-google-website-optimizer-reporting-false-conversions-since-yesterday.html

Andriy said...

Dear Google team, please please take a look at cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 performance of Website Optimizer, it's been broken ever since your announcement that GWO is being folded into Analytics. Take a look at cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 Google Product Forums > Google Website Optimizer > Technical Questions where a number of us GWO users have posted today about cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365se issues.

psprepair said...

Hi,

Is anyone else having extra false conversions in cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365ir optimizer reports, my conversions jumped up yesterday to five times cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 original level on each of my experiments (4).

In addition I don't have cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 experiments option from inside my analytics.

So right now I can't test anything :(

I know website optimizer is merging with analytics, I hope it's only a temporary issue.

Anyone else got cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365se problems?

Thanks
Lee

Unknown said...

I just posted in cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 blog to address cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 comments of spurious conversions in cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 reports:
http://websiteoptimizer.blogspot.com/2012/06/spurious-conversions-in-website.html

Everything should look fine now. Please let us know if that isn't cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 case.

Thanks,
Enrique (Google Analytics PM)

Qamar said...

While setting up your goals in Google analytics, Content Experiments allows you to bringing your website to test it that what versions of your pages getting your visitors to accomplish your goals with up to five version of a page to see which of those to those drive more conversion.

Mahi said...

Why 'Multivariate Testing' is not part of this new 'Content Experiment'? Can you please include it again. It is a powerful tool. 'Content Experiment' will become less useful and powerful than 'Website Optimizer' if 'Multivariate Testing' is stripped off.

amano said...

Is Website Optimizer Completely going away cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365n now once it is fully integrated into my GA account?

Post a Comment

You are welcome to comment here, but your remarks should be relevant to cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 conversation. We reserve cá cược thể thao bet365_cách nạp tiền vào bet365_ đăng ký bet365 right to remove off-topic comments, or self-promoting URLs, and vacuous messages. Please keep your comments relevant, friendly, and respectful.

We moderate all comments so you may not see your comment show right away.